Explain how you will use the donations given to your organization to solve the issue at hand. Explain what problem their donation will help your organization fund a solution for. This is where you use pathos to try to invoke sympathy in your reader. Maybe they like the idea of helping a third-world country or contributing to make their own community a better place. Do you work abroad? In their hometown? The setting connects the character and mission to the donor. Tell your donor where you’re making the difference. Your mission statement is a great place to start. Explain how this character is making a difference.
For general fundraising efforts, your protagonist character will likely be your organization. Provide necessary story-oriented information on your donation page as an enticing piece of the engagement puzzle. Choose a CMS that supports customizable donation tools. This gives you the opportunity to quickly give supporters the background of what cause they will be supporting through their donation. Make sure your donation page has everything your supporters need to be informed (without overcrowding the page).īe sure your donation page summarizes the story of your organization. Therefore, your donation page is the last line of engagement before securing that important gift. To continue your research, read about more Morweb’s CMS design tips.Īs stated before, the peak engagement for your donors is when they donate to your organization. Start researching CMS platforms that offer the above features. Adjustable user permissions as a part of your CMS enable you to ensure that only the necessary members of your team have direct editing abilities on your site.Ĭhoosing the right CMS is a big step to creating a navigable website that is easy for your supporters to use. Not everyone on your team needs the same permissions to work on your site. This helps ensure your back-end edits appear on the front-end exactly as you wish. Live site editing enables your organization to edit features on your site as they would appear on the live page. The template you choose should be customizable so that you can change images, colors, modules, and layout to best fit the needs and brand of your organization. Templates are great tools to build your website, but be sure you can still add character to your website. Some important CMS components to look for include: Make sure you use a content management system (CMS) that will be easy for your organization to use to keep your website up-to-date, and with templates designed for nonprofits like yours. The height of a person’s engagement with your organization occurs when they make a donation, so making it easy to give is key to heightened engagement rates. Maintaining a website that is well-designed and easy to navigate enables your supporters to search for and find all the necessary information about your organization before they donate.
Where is the first place your donors and supporters will look to find updated information about your organization? That’s right, your website! Create a Website That is Easy to Navigate
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